Sr Visual Designer
Sr Visual Designer
Redesigned Backblaze, a 17-year-old B2B enterprise website, to embody boldness, reliability, trustworthiness, cohesiveness, and modernity, reflecting the "Break Free, Blaze Forward" positioning.
The new branding positions Backblaze as a trusted B2B SaaS provider. We introduced updates in typography, iconography, and 3D isometric illustrations, while expanding their color palette for scalability and ADA compliance. The updated flame graphic features heatmap-like gradients that resonate with the 'blaze' in their name.